Algorithmic friendship with Brie Code, CEO & Creative Director @ Tru Luv

November 29, 2019

On this week’s show, we spoke with Brie Code, CEO & Creative Director @ Tru Luv.

Brie Code is the CEO and creative director of TRU LUV, a Toronto-based studio that makes AI companions. Their companions are built on a framework of deepening friendship, not increasing challenge or complexity, to help people relax and grow. They think they are a key part of the future of interactivity. TRU LUV’s first companion, #SelfCare, is one of Apple’s Best of 2018 Trends of the Year selections.

On the show, we spoke about:

  • How Brie got into gaming
  • Her journey in self-discovery and finding her next move
  • The concept of tend and befriend
  • Focusing on psychological growth

I was blown away by Brie’s philosophy and approach in her startup. She’s a great entrepreneur and seems to be just getting started. I really hope that you enjoy the conversation!

Let us know what you think. What types of guests would like to see on the show? What topics interest you the most? Send me your thoughts at

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