Recently, Francois has been slowly been stepping into the shoes of CEO. He’s been in charge of marketing for 6 years, during which they steadily grew their user base and revenue using content marketing and SEO. Now profitable, they have the luxury to experiment with other acquisition channels such as FB ads & video, and focus on CRO throughout thei whole acquisition funnel.
He’s been featured on Indie Hackers, Infopresse, The Startup, freeCodeCamp, Baremetrics, Wishpond, Inbound.org, and more publications. Keen-eyed peers might spot his ghostwriting on other sites too.
Since joining Snipcart, he’s had the chance to pitch and present their business in 13+ events all over the world (Canada, USA, France, Ireland). He’s worked remotely from half a dozen different countries in the last 4 years.
On the show, we spoke about:
- Bootstrapping startups
- Importance of writing
- Mental health
- The no code movement
- Growing and leading snipcart
- Snipcart vs. headless video
- Some articles his written (boostrapping, headless ecommerce, cognitive distortions)
I had a blast chatting with François. We had a great conversation and he shared some great insights about ecommerce and startups.
Let us know what you think. What types of guests would like to see on the show? What topics interest you the most? Send me your thoughts at firstname.lastname@example.org