Understanding what people want with Rodolphe Barrere, Co-Founder & CEO @ Potloc

June 4, 2021

On this week’s show, we spoke with Rodolphe Barrere, Co-Founder & CEO @ Potloc.

Listed on the 2021 Forbes’ Under 30 list of leaders to watch in the tech space, Rodolphe Barrere is the CEO and Co-Founder of Potloc, an innovative tech firm focused on new ways to extract consumer insights.

As a leader in Consumer Research who collaborates with world-class brands and researchers to help them make better-informed business decisions, Rodolphe is driving a new methodology that uses social networks and geotargeting technology to access the right respondents and extract accurate insights from any consumer group.

At Potloc, Rodolphe has raised $20M+ with Canadian and international VCs and manages four offices across Europe and North America. Rodolphe has worked for the LVMH Group in Paris and New York, holds a trilingual BBA in Marketing and Entrepreneurship from HEC Montreal, and is regularly invited as a guest speaker to share his expertise on Market Research and Entrepreneurship.

On the show, we spoke about:

  • The inception story of Potloc
  • How they pivoted 5-6 times
  • Their business model focused on consumer insights
  • Blending data science and digital marketing
  • His three principles: Team, Prioritization and Self-Improvement

Rodolphe is building something really special at Potloc and is completely dialed into his craft. I hope that you enjoy the conversation!

Let us know what you think. What types of guests would you like to see on the show? What topics interest you the most? Send me your thoughts at

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