Transforming an agency with Louis Duchesne, Executive Vice-President & General Director @ Cossette Quebec

July 19, 2019

On this week’s show, we spoke with Louis Duchesne, Executive Vice-President & General Director @ Cossette Quebec. Originally from Montreal, where he attended McGill University, Mr. Duchesne spent six years working for Nurun before being recruited by Cossette in Quebec City, where he served as General Manager of the interactive division before being named Vice-President of the integrated agency in 2009. Since 2013, he has also held the position of Senior Vice-President of Cossette in Quebec, heading up national accounts such as General Motors, La Maison Simons, Office du tourisme de Québec, CAA-Québec and Gaz Métro.

On the show, we spoke about:

  • The changing business model of agencies
  • The importance of talent
  • Transition a traditional agency into a digital one
  • How the media landscape has changed
  • The hype of data

I really enjoyed meeting Louis and discussing with him topics that are close to my heart. Louis was very generous with his time and insights. Enjoy the show!

Let us know what you think. What types of guests would like to see on the show? What topics interest you the most? Send me your thoughts at nectar@thepnr.com

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