Transformational intrapreneurship with Martin Aubut, Vice-President Transformation & Strategic Innovation @ Cogeco

August 16, 2019

On this week’s show, we spoke with Martin Aubut, Vice-President Transformation & Strategic Innovation @ Cogeco. Martin is a pragmatic digital marketing executive and entrepreneur, with 20+ years of experience. He is known for transforming organization toward consumer centricity by leveraging data & digital capabilities. He is now acting as Vice-President of the Transformation Office and Strategic Innovation at COGECO Connexion one of the Largest Canadian Telecommunication organizations.

In the last 7 years, he led with success L’Oréal Canada successful Digital ACCELERATION, as CDO (Intrapreneur). He built with his team advanced E-Commerce, CRM & Data Science practice leverage around the world.

He had the chance to work on building the foundation of the Innovation lab focus on Artificial Intelligence, leveraging Deep learning and machine learning technics for L’Oréal World.

On the show, we spoke about:

  • What it means to be an intrapreneur
  • Focusing on the customer journey
  • The challenges of business transformation
  • The role of data in a transformation
  • His framework of people, tech and process

Martin is a true intrapreneur and has been able to repeatedly achieve success with every company he’s worked with. I hope that you enjoy the conversation!

Let us know what you think. What types of guests would like to see on the show? What topics interest you the most? Send me your thoughts at

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