Top articles of the week | July 20

July 20, 2019

Every week, we put together a list of our top 5 articles of the past week. Happy reading!

A Quantitative Approach to Product Market Fit Tribe Capital (reading time: 30 minutes)

This is probably the best article I’ve read on product-market fit. For those unfamiliar, product market fit is the degree to which a product satisfies a strong market demand. Product/market fit has been identified as a first step to building a successful venture in which the company meets early adopters, gathers feedback and gauges interest in its product. This post does a thorough job of providing the tools to actually measure what that really means. As with many startup buzzwords, product market has lost a bit of its meaning. If you are a data geek like me, you will love this read.

The future of work in America: People and places, today and tomorrow McKinsey & Company (reading time: 21 minutes)

This study by McKinsey looked at US local economies and the impact that automation will likely have in the near future. It’s a fascinating report that shed insights on how automation will impact job growth, worker’s education and economic development.

The impact of Direct Brands across the path to purchase IAB (reading time: 24 minutes)

This IAB study examines the rise of Direct Brands and questions their impact on the customer journey. Direct Brands create value through low-barrier, capital-flexible, leased or rented supply chains, with value extraction accomplished primarily through the direct relationships between the company and its end consumers.

The results of the survey yielded nine key insights on D2C brands, definitely worth a quick scan of the slides.

The Unlikely Rise Of Turkey’s E-Commerce Queen Forbes (reading time: 11 minutes)

Dogan-Boyner is one of the world’s most successful tech entrepreneurs. At 46, she has built the Amazon of Turkey. Forbes covers the rise of an unlikely entrepreneur who had to escape the shadow of her father. The story covers her funding, battling with Amazon and their international strategy.

The Other Electric Vehicle Revolution: Myths and Realities in the E-Scooter Business David Sacks (reading time: 7 minutes)

The term micro-mobility is gaining in importance with the rise of alternative transportation. We’ve seen this in Montreal with the launch of Uber’s e-bikes and the soon to be launched scooters. In this article, David Sacks well known entrepreneur and investor dispels some of the myths of the e-scooters. It’s captivating to see the birth of an entirely new category of transportation.