Top articles of the week | July 15th

July 14, 2018

Every week, we put together a list of our top 5 articles of the past week. Happy reading!

Who Has The Best Business Model (And It’s Not Google Or Facebook) Eric Feing, Kleiner Perkins

Is the advertising the best business model for an internet age? Eric Feing argues against this premise. He declares that “shared value transactions” where the top customers generate up to 1,000X more than an average customer is the best model and it creates a significant competitive advantage #mustread

Survival of the Richest Douglas Rushkoff

Douglas Rushkoff is a well-known author and technologist. This is a chilling read about how the impact of technology on the future of humans. Mr. Rushkoff met with a few hedge fund billionaires that want to prepare for the coming “event”; a time in the future where society breaks down. Instead of using technology to disown our humanity, we should focus on what we can change today.

Google was not a normal place Vanity Fair

This is an excerpt from an upcoming book on the early days at Google. It describes how the company was founded, its crazy ideas and how a random project became one of the most important technological breakthroughs of this century.

The Most Important Video Game on the Planet NY Mag

Fortnite has risen to become the most important video game currently in existence. The 100 video-game shooter is obsessed over by rappers and athletes, hotly debated in high-school cafeterias, and played by 125 million people. It estimated to be generating $300 million in revenue, a month! The game has become more akin to a social network than to a video game. Epic Games, the company behind the game has a clever strategy; sell players a digital dream.

How Ray-Ban Brought Its Brand Back from the Brink Fortune

This is a great business case of a brand turnaround. A luxury brand that went to the low end and made it back, something quite rare. It’s a great read on how the parent company, Luxottica, managed to save the brand and bring it back to its past glory. The focus has been on technical innovation and counterculture stylishness.