Top articles of the week | January 9

January 9, 2021

Every week, we put together a list of our top 5 articles of the past week. Happy reading!

Consumer Trends 2021 NewConsumer (reading time: 25 minutes)

I’m usually not a fan of trend articles because they tend to remain too high level and usually cover well-known areas. Yet, I discovered this consumer trend report, and it covers great ground. It highlights change in consumer adoption driven by the pandemic. A free account is needed.

Inside the Whale: An Interview with an Anonymous Amazonian Logic Mag (reading time: 30


This is a fascinating insider interview by an anonymous Amazon engineer. It covers Amazon’s cloud business in detail from an insider perspective. As a bonus, here is an interesting thread on the history of AWS.

Why Rookie CEOs Outperform Harvard Business Review (reading time: 7 minutes)

Hunger is worth more than experience. When boards are considering a new chief executive, prior experience is often prioritized. New research has shown that is not always the best decision. A fresh set of eyes can look at problems in different ways and often found new solutions.

The Tech Monopolies Go Vertical Mule’s Musings (reading time: 13 minutes)

Software ate the world and hardware has been struggling to keep up recently. Now the largest software companies are slowly becoming hardware companies and pursuing an integrated strategy.

The large tech incumbents are all building their own hardware expertise. This great and slightly technical read dives into the R&D expenditures of these companies and the importance of vertical integration.

Notes on technology in the 2020s Eli Dourado (reading time: 27 minutes)

This article is responsible for making me more optimistic for the future. It covers some great

Innovations across health care, energy, transportation and others. With some perspective, we are living in amazing times.