Surpassing oneself with Luc Filiatreault, CEO @ MDF Commerce

October 23, 2020

On this week’s show, we spoke with Luc Filiatreault, CEO @ MDF Commerce.

Mr. Filiatreault is a successful serial entrepreneur. He has successfully founded and led eight different enterprises. Seven of these companies were in Software Technologies and one was in Aerospace Technology. Four of these companies were publicly traded on the TSX.

In September of 2019, Mr. Filatreault was appointed President & CEO of MDF commerce with the mandate of accelerating the company’s growth and leading an ambitious strategic reorientation.

From June 2017 to June 2019, Mr Filiatreault was CEO of Ayuda Media Systems. Ayuda develops and commercializes a software platform that is an ERP system specialized for Out of Home Media Companies such as Outfront, Stroer, Astral, Clear Channel etc. In less than 18 months Ayuda more than doubled its staff and its customers and has reached 100 staff. Ayuda has customers in 25 countries and operates from offices in Montreal, Berlin and Sydney. Ayuda was acquired by Broadsign International in April 2019.

On the show, we spoke about:

  • The importance of giving back
  • Climbing Mt-Everest as an analogy for professional achievement
  • Re-igniting MDF Commerce
  • Aligning an entire organization towards a common goal
  • Technology as a force for good in the world

Luc is one of the impressive CEOs I’ve ever met. He was extremely generous with his time and shared some great leadership insights. I hope that you enjoy the conversation!

Let us know what you think. What types of guests would like to see on the show? What topics interest you the most? Send me your thoughts at

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