Relevance at scale with Mark Floisand, CMO @ Coveo

February 9, 2018

On this week’s show, we spoke with Mark Floisand, CMO @ Coveo

Mark Floisand is Chief Marketing Officer at Coveo. He has over 20 years of marketing, sales and general management experience in the technology industry, spanning blue chip and start-up companies across three continents, including Apple, Adobe, BusinessObjects, SAP, Total Defense, Untangle and WeVideo. Mark was most recently with Sitecore, a Coveo technology partner, where he led product marketing.

We had a great conversation, which spanned several topics:

  • How the balance of power has shifted to the consumer
  • The importance of relevance for businesses today
  • Getting the Coveo brand recognized
  • How Coveo uses machine learning in their product
  • The challenge for organizations today = it’s about moving faster

Mark is a world class leader. I was really looking forward to the conversation and he did not disappoint. Enjoy the show!

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