Reinventing Education with Jordan Lebel, Associate Professor @ JMSB

March 2, 2018

On this week’s show, we spoke with Jordan Lebel, Associate Professor @ JMSB. Jordan received his MSc from Cornell University and his PhD from McGill University and joined Concordia University in 2000. He previously headed the Executive MBA program as well as the Luc Beauregard Centre of Excellence in Communications Research. He has developed many successful and award-winning courses including the MBA elective course “Experience Marketing” and the online course “Marketing Yourself” taken by over 20,000 between 2004 and 2017. He is the recipient of the 2005 and 2010 best teacher award in the John Molson School of Business, the 2011 President’s Excellence in Teaching Award, the 2011 MBA Professor of the Year award and the 3M National Teaching Fellowship.

On the show, we spoke about:

  • How he got into teaching
  • His passion for helping his students grow
  • The dichotomy between teaching and research
  • The intersection of food and technology
  • What the university of the future will look like

Jordan is a key figure in my life, he got me to fall in love with the field of marketing. I owe him a lot. It was an amazing discussion about the future of education. I hope that you enjoy the conversation!

Let us know what you think. What types of guests would like to see on the show? What topics interest you the most? Send me your thoughts at

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