Protecting privacy with Guillaume Bouchard, CEO @ Contxtful

November 27, 2020

On this week’s show, we spoke with Guillaume Bouchard, CEO @ Contxtful.

Guillaume considers himself a highly passionate entrepreneur. He enjoys building and managing teams in fast-growth environments. He spent the first few years of his career within a franchise model called College Pro Painters and then launched a University school project (nvi) which was sold 8 years later to Dentsu Aegis Network (rebranded iProspect Canada) and he stayed there for 5 years, almost tripling the baseline revenue and increasing 6 fold its bottom line.
In 2018 he joined CONTXTFUL, a Montreal-based technology start-up focused on developing products that provide insights on mobile users, improving how advertisers and insurers interact with their customers. They recently closed a 2M$CAD seed and are in the mist of commercializing their initial products.

On the show, we spoke about:

  • Founding and exiting NVI / iProspect
  • Finding a project that helps combat digital addiction
  • The concept of receptivity
  • His ambitions for his startup and their current funding
  • Key trends in online advertising

I’m lucky to have known Guillaume for a long time. I always learn something new when I talk to him. I always learn something new when I talk to him. I hope that you enjoy the conversation.

Let us know what you think. What types of guests would like to see on the show? What topics interest you the most? Send me your thoughts at

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