Electroshock with Martin Aubut, CMO @ nesto

February 4, 2022

On this week’s show, we spoke with Martin Aubut, CMO @ nesto. 

Martin Aubut is a marketing executive, e-commerce specialist and business transformation leader, with 20+ years of experience. He is known for transforming and growing organizations toward consumer centricity by leveraging data, digital capabilities and brand building. He is now acting as Chief Marketing Officer at nesto, which is one of the fastest growing Canada fintech companies. With technology, nesto seamlessly offers the best suited mortgage options so that Canadians can secure the best mortgage and save thousands in interest – no negotiation needed. He is leading all functions of the integrated marketing team to Establish nesto as No 1 Brand in Digital Mortgage Solution, enabling fast growth in a sustainable way. Martin Aubut was former Vice-President Marketing and E-commerce at COGECO Connexion, one of the Largest Canadian Telecoms. Martin is viewed as a growth engine, driving business objectives without compromising on team engagement and talent development into an Agile environment.

On the show, we spoke about: 

  • Going back to the startup life
  • The keys to mastering a digital transformation
  • nesto’s ambition of being #1 in Canada 
  • nesto’s new ad campaign
  • The new book he’s writing

Martin is one of the best operators I know. He shared some great insights about growth and customer centricity. I hope that you enjoy the conversation!

Let us know what you think. What types of guests would you like to see on the show?  What topics interest you the most? Send me your thoughts at


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