Creating a category with Caterina Rizzi, Co-Founder @ Breather

April 13, 2018

On this week’s show, we spoke with Caterina Rizzi, Co-Founder @ Breather. Caterina is serial entrepreneur. She’s played a leading role in the successful creation and launch of international brands that engage people and create meaningful experiences. Her ability to read trends, innovate products and translate ideas to viable strategies has set her apart and allowed her to work on several important projects and people in major industries.
As Breather’s co-founder, she was responsible for co-conceiving of the Breather “peace & quiet, on demand” concept and curating the full experience for Breather’s members, including designing the spaces and directing brand strategy.

On the show, we spoke about:

  • The inception story of Breather
  • How word of mouth helped Breather spread like wildfire
  • The importance of mentorship
  • A founder’s most valuable commodity, time
  • The importance of disconnecting after work

I had a blast talking with Caterina. She has a bunch of interesting and contrarian views about the tech industry. I learned a ton and I hope that you do as well!

Let us know what you think. What types of guests would like to see on the show? What topics interest you the most? Send me your thoughts at

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