Marketing professional for almost 20 years, she came on-board with new media and, accordingly, had the opportunity to contribute to the digital shift undergone by a number of companies. Since then, she’s aimed to push the limits of traditional approaches, increase her understanding of the consumer, measure and optimize as part of an ongoing quest to create impactful and meaningful customer experiences and communications. During her seven years tenure in agencies: (Sid Lee, Saint-Jacques Vallée Y&R, Adviso) where she fulfilled the duties of Account Director, Interactive Strategist and Senior Digital Producer, she developed strategies, managed brand image and lead teams towards the delivery of several major campaigns, projects, some of which were recognized at the Boomerangs, CMA, MIA, DMA awards.
On the show, we spoke about:
- Taking over as CEO at Adviso and the transition
- Being considering a business partner from their customers
- The threat and opportunity of internalization
- The war for talent
- Building a adaptive culture
- Their five year growth strategy
I had a blast meeting Elizabeth and learning about her vision for Adviso. I hope that you enjoy today’s conversation!
Let us know what you think. What types of guests would you like to see on the show? What topics interest you the most? Send me your thoughts at firstname.lastname@example.org