Beyond growth with Rupert Hill, Founder & CEO @ Surf Simply

August 20, 2021

On this week’s show, we spoke with Rupert Hill, Founder & CEO @ Surf Simply

Rupert is originally from the U.K. where he worked teaching both conventional, entry-level surf lessons and also video coaching with young competitors. His vision was to create a scientifically informed coaching methodology which bridged the gap between the two extremes of beginner and competitor. In 2007 he moved to Nosara in Costa Rica, where he set up Surf Simply out of the back of his car. Ten years on Surf Simply has become a high end coaching resort which books out a year in advance. As well as running the resort, he is now a keen water photographer.

On the show, we spoke about:

  • The basics of learning to surf
  • Moving to Costa Rica and launching his business
  • The Surf Simply business model
  • A neat trick to keep his team happy
  • Their amazing YouTube channel
  • His philosophy of not needing to grow at all costs

It was a pleasure with Rupert. He has a fresh take on building a business that does not get enough attention. I hope that you enjoy the conversation!

Let us know what you think. What types of guests would you like to see on the show? What topics interest you the most? Send me your thoughts at

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