On this week’s show, we spoke with Richard Cohene, CMO @ Dynamite Group. Richard Cohene is an accomplished consumer marketer with over 13 years experience in both e-commerce and brick and mortar retail, specializing in fashion and consumer goods. At Beyond the Rack he has been responsible for the Marketing department (and growing its database from 50K to 15.5 million members. His creative mind has allowed him to manage SEM campaigns, social media platforms, affiliate networks, retargeting campaigns, Mobile web/APP and general UX, as well as manage various large partnerships with leading companies such as, Visa, MasterCard, AMEX, Rogers Canada, Hearst Digital Media, Major Networks and ELLE. Prior to BTR, Richard was the owner of Tichco which managed platinum eBay power seller accounts and ran pop-up shops in Montreal. He is a frequent speaker at international marketing and social media forums and has been praised for his expertise and marketing strategies in these fields.
Now at Dynamite Group as CMO, he leads marketing and ecommerce for one of the largest Canadian multi-channel retailers.
On the show, we spoke about:
- How he got into selling snowboards online
- The feeling of ownership when he started having success
- The importance of customer behavior
- Having a vision for the future
- Brand is byproduct of a good direct response strategy
Richard is a dear friend and I’ve learned enormously from him throughout the years. I hope that you enjoy our chat and pick up something useful as well.
Let us know what you think. What types of guests would like to see on the show? What topics interest you the most? Send me your thoughts at nectar@thepnr.com
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