Listed on the 2021 Forbes’ Under 30 list of leaders to watch in the tech space, Rodolphe Barrere is the CEO and Co-Founder of Potloc, an innovative tech firm focused on new ways to extract consumer insights.
As a leader in Consumer Research who collaborates with world-class brands and researchers to help them make better-informed business decisions, Rodolphe is driving a new methodology that uses social networks and geotargeting technology to access the right respondents and extract accurate insights from any consumer group.
At Potloc, Rodolphe has raised $20M+ with Canadian and international VCs and manages four offices across Europe and North America. Rodolphe has worked for the LVMH Group in Paris and New York, holds a trilingual BBA in Marketing and Entrepreneurship from HEC Montreal, and is regularly invited as a guest speaker to share his expertise on Market Research and Entrepreneurship.
On the show, we spoke about:
- The inception story of Potloc
- How they pivoted 5-6 times
- Their business model focused on consumer insights
- Blending data science and digital marketing
- His three principles: Team, Prioritization and Self-Improvement
Rodolphe is building something really special at Potloc and is completely dialed into his craft. I hope that you enjoy the conversation!
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