Every week, we put together a list of our top 5 articles of the past week. Happy reading!
LUMA’s State of Digital Media 2018 Luma Partners
Just as we have Mary Meeker’s Internet Trends every year, I look forward to Luma’s state of digital media. From M&A, new trends & technologies, this report is a must-read for anyone interested in media. As a bonus, it is not several hundred slides long 🙂
We often reference Amazon articles in this newsletter and for good reason; they are on a incredible trajectory.
For Amazon, owning our digital lives is not enough. By attempting to seamlessly link both realms (online and offline), Amazon has the potential to be part of every single purchase we make.
It’s incredible ambitious and risky and this great read from Fortune paints a good picture of their strategy.
A better definition of marketing Alistair Croll, Medium
The attention economy is not a new concept. Alistair argues the point to its logical conclusion. Every single organization needs to capture its customer’s attention in order to succeed. It’s tempting to look at the survivors to try to distill insights but it’s often in the losers that these learnings emerge.
Laying the Pipes of a Post-Advertising World Andre Redelinghuys
I loved reading this article because it articulates in a simple manner an important trend; advertising it waning in importance. The rise of subscription models is only one aspect of this. Universal access to information in our pockets and instant delivery is changing how we interact with brands.
What happens when every physical device has a computer chip embedded in it? This is already in process of transpiring and despite the supposed death of Moore’s Law; we’re seeing an exponential increase in the number of devices connected. There are still unanswered questions as to how IT & security will adapt.