Industry News

Top articles of the week | February 27

Every week, we put together a list of our top 5 articles of the past week. Happy reading!

 

Bitcoin Is Venice Allen Farrington  (reading time: 35 minutes)

This is a fascinating read on Bitcoin, a bit more technical but highly recommended if you are interested in the cryptocurrency. Fourteenth century Venice essentially invented modern finance as we know it. It follows that Bitcoin is the next invention of finance in the internet age. There are some great insights & comparisons drawn in this article. The more I dive into the notion of programmable money, the more I believe there is no other way.

 

To See the Future of Competition, Look at Netflix HBR (reading time: 5 minutes)

I really enjoyed this 2018 article on Netflix. The lessons included are as relevant ever. I’m still going back to my notes from Reed Hastings book on Netflix (No Rules Rules). The most important lesson? Strategy is culture, culture is strategy.

 

How COVID-19 has changed B2B sales forever McKinsey  (reading time: 5 minutes)

Technology companies were the first to adopt work from home policies and have publicly stated that they will not go back to the office. I was skeptical at first for more traditional companies but I have completely changed my mind. We held a virtual CEO cocktail this week at work and everyone was pretty clear; doing business remotely just makes more sense, This McKinsey article shows how executives across different countries believe in the efficiency of digital. 

 

Power to the Person   Not Boring  (reading time: 27 minutes)

I am completely fascinated by NFTs, non-fungible tokens. There are so many interesting angles to this story. Of course, this feels like a weird side show but that is often how new industries emerge. Packy McCormick nails it in this piece and brilliantly explains the exciting possibilities and how this will lead to great individual power. 

We’re on the precipice of a creative explosion, fueled by putting power, and the ability to generate wealth, in the hands of the people. Armed with powerful technical and financial tools, individuals will be able to launch and scale increasingly complex projects and businesses. Within two decades, we will have multiple trillion-plus dollar publicly traded entities with just one full-time employee, the founder.

 

Why the CFO needs to be in your marketing meeting Think with Google  (reading time: 5 minutes)

If the CMO is coming to the meeting, the CFO has got to be there too. Because if not, we’re not going to make any progress. 

This is short yet important advice. In today’s marketing reality, we shouldn’t be planning large scale advertising campaigns. Marketing should be an always on endeavour with specific ROI targets. For this to happen, the CMO and CFO need to be friends!