Mitch Joel is President of Mirum – a WPP owned digital marketing agency (formerly Twist Image). Marketing Magazine dubbed him the “Rock Star of Digital Marketing” and called him, “one of North America’s leading digital visionaries.” Mitch is a past Chairman of the Board of Directors of the Canadian Marketing Association and a former Board Member of the Interactive Advertising Bureau of Canada and Postmedia.
On the show, we spoke about:
- His evolution from the music world to the digital world
- The growth of Twist Image and subsequently Mirum
- The challenges facing agencies today
- How ecommerce is still under appreciated today
- The growing importance of AI, Blockchain and Creativity
I’m lucky to know Mitch and really grateful he took some time to be on the show. You will not be disappointed with this discussion.
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