Industry News

Top articles of the week | March 25

Every week, we put together a list of our top 5 articles of the past week. Happy reading!

 

Mass entertainment in the digital age is still about blockbusters, not endless choice  The Economist

 

I’m a huge fan of the Long Tail and the theory that we now have more consumer choice than ever before. But what if we’re wrong? This Economist article explains the opposing viewpoint.

Paradoxically, enabling every individual and product on the planet to find a market has made it next to impossible for the market to find them.

 

How Aristotle Created the Computer         The Atlantic

The title of this article caught my Greek eye (obviously). The computing revolution is based on mathematical logic; its founders were greatly influenced by Aristotle.

 

Inside Amazon’s Battle to Break Into the $800 Billion Grocery Market              Bloomberg

Grocery is the last bastion that ecommerce has not been able to penetrate. Amazon has a game plan though and it just might work

 

This lingerie brand replaced its agency with AI and will never go back            Campaign Asia

Yet another article about artificial intelligence! Yes, AI is all the rage but we’re starting to see more real-life applications. Performance based marketing will be automated by algorithms as I discussed with the CEO of Acquisio on our podcast. This article discusses a new agency that uses software instead of humans

 

Episode 21: Alexandre Pelletier, CEO @ Perkuto             PNR Podcast

On this week’s show, we spoke with Alexandre Pelletier, CEO @ Perkuto. Alex is a successful entrepreneur with over 15 years experience in technology start-ups and marketing. He’s led teams, playing major roles in inbound marketing, lead management and product management. Alex is a PNR client and someone I consider a friend.