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Top articles of the week | August 5th

Every week, we put together a list of our top 5 articles of the past week. Happy reading!

 

Inside Cuba’s D.I.Y. internet revolution      Wired

Fascinating read into internet access in Cuba. I remember back in 2008 in my only trip there, the web was almost non-existent. It seems that access hasn’t changed that much but the Cubans are not sitting idly by…

 

P&G Slashed Digital Ad Spending, This Is What Happened         Next Zero Hedge

When I was at Google, P&G was regarded as a great digital advertiser. The company was bullish on digital and planned to spend an ungodly amount on online advertising. It seems that the online ads haven’t quite worked out as well as they had hoped for.

 

Shipping As A Competitive Advantage       Fred Wilson, AVC

Shipping is the first and last impression it leaves on the buyer. This 10 minute video is from Shippo which is trying to simplify ecommerce shipping. They are already shipping millions of packages. If you are interested in ecommerce and shipping, it’s worth watching.

 

The Four-Letter Code to Selling Just About Anything       The Atlantic

Great (and long) read in the Atlantic about what makes something cool. You take an old idea and repackage in a layer of something slightly new. It’s the trick used by television shows on FX and academic research authors.

 

Getting to Si, Ja, Oui, Hai, and Da     Harvard Business Review

Getting to yes is my favorite book on negotiation. This HBR article is on the same topic but with another layer; international negotiation. What does it take to negotiate with someone oversees? How can you avoid misunderstandings? Read on if you want to learn some basic tips on how to master the art of negotiation.