Podcast

Relevance at scale with Mark Floisand, CMO @ Coveo

On this week’s show, we spoke with Mark Floisand, CMO @ Coveo

Mark Floisand is Chief Marketing Officer at Coveo. He has over 20 years of marketing, sales and general management experience in the technology industry, spanning blue chip and start-up companies across three continents, including Apple, Adobe, BusinessObjects, SAP, Total Defense, Untangle and WeVideo. Mark was most recently with Sitecore, a Coveo technology partner, where he led product marketing.

 

We had a great conversation, which spanned several topics:

  • How the balance of power has shifted to the consumer
  • The importance of relevance for businesses today
  • Getting the Coveo brand recognized
  • How Coveo uses machine learning in their product
  • The challenge for organizations today = it’s about moving faster

 

Mark is a world class leader. I was really looking forward to the conversation and he did not disappoint. Enjoy the show!

 

Let us know what you think. What types of guests would like to see on the show? What topics interest you the most? Send me your thoughts at nectar@thepnr.com

 

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