On this week’s show, we spoke with Mark Sherman, Founder & CEO @ Media Experts. Mark Sherman is the founder, and Chief Executive Officer of Media Experts. He has guided the agency from its creation in 1981 to its current position as Canada’s largest independent media services company.
A recognized leader in the Canadian advertising community, Mark is regarded by agencies and customers alike as a strategic advertising thinker, and by the media selling community as a relentless negotiator. His approach to media, coupled with a unique techno-acumen, has also earned Mark the reputation of media futurist.
Mark has instilled in the Media Experts team a “customer first philosophy”. He has bred a group of media professionals who go far beyond the conventional to create effective media solutions for our customers designed to build their businesses and maximize customers’ return on their advertising investments.
On the show, we spoke about:
- His first job in radio
- Launching Media Experts
- Their not-so secret competitive advantage
- Competing on a global stage
- The importance of giving back
Mark has been a mentor and a person I’ve always looked up to. I’m thrilled that he accepted to sit down for the interview. I hope that you enjoy the conversation!
Let us know what you think. What types of guests would like to see on the show? What topics interest you the most? Send me your thoughts at firstname.lastname@example.org