Transparency, socially and environmentally responsible are fundamental values by which Anie drives her personal and professional life. She is the founder and CEO of Baléco Inc where she handles product development, sales and financing.
She believes in redefining the Notion of Clean in a more sustainable lifestyle. Today, as a BCorp certified business, she wants to rewrite some key success factors of tomorrow’s businesses. In her mind, only ethical and responsible governance will prevail.
Anie Rouleau founded Baléco in 2012 with one goal in mind, to help businesses and individuals reduce their environmental impact. The solution? A responsibly sourced catalog of eco-friendly alternatives to conventional home and office cleaning products and accessories. Quickly, Baléco became renowned for their OH line of fragrance free, concentrated, bulk products destined for the B2B market. In 2016, she launched The Unscented Company across North America. A complete line of unscented, refillable, home and body care destined to the retail market.
On the show, we spoke about:
- How her parents helped launch her entrepreneurial journey
- Her travels to 18 countries in 18 months
- The reason for helping the environment
- Going through the dark years in her business
- The values and principles she lives by
Anie is an impressive entrepreneur with a truly global vision. I hope that you enjoy the conversation!
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