Noa Sleep is a specialty e-commerce company founded in Canada and currently operating in Singapore, Hong Kong and Australia.
Prior to founding Noa Sleep in 2016, Jeremy served as a board advisory member for a private equity firm based in Beijing, China. In 2015-2016, he acted as a strategic consultant for four Chinese retailers/manufacturers, leading their restructuring efforts to build multichannel strategies known as online-to-offline (O2O) services, assisting the launch of retail and online stores across Tmall.com and JD.com, and more.
From 2006 to 2016, Jeremy served as Head of Strategy, Marketing and Product for Structube, one of Canada’s leading home furnishing retailers. During this time in which he became fluent in Mandarin, Jeremy led the digital transformation of the organization, built a unified omnichannel retail expansion strategy and managed branding, marketing and advertising teams. He also was responsible for developing relationships with more than 100 manufacturers across China, Singapore, Hong Kong, India, Vietnam and the United States while managing an office based in Dongguan, China.
I always enjoy speaking with Jeremy as he is the smartest person I know when it comes to China. On the show, we spoke about:
- How he started Noa Sleep.
- Why he decided to start in China first and the massive opportunity in that market
- The scale of ecommerce in the Asian market
- How cost per acquisition was a decision factor
- Advice for entrepreneurs looking to enter China
- The three key retail trends he’s keeping his eye on
I really enjoyed my conversation with Jeremy and I learned a ton about developing the Asian market. Enjoy the conversation!
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